Black Friday & Cyber Week UK
- Deborah Miller
- 5 days ago
- 3 min read
WHAT’S WORTH THE HYPE?
by Born2Shop
There’s a certain thrill that comes with the words Black Friday. But if you’ve ever wandered through the luxury aisles—virtual or otherwise—you’ll know not every “deal” deserves the spotlight. Some are pure hype. Others? Genuine treasures worth snapping up before they’re gone.
This year, Black Friday falls on Friday, November 28th, with Cyber Monday on December 1st, and many brands extending offers right through Cyber Week (November 24th–December 1st).
So if you’ve ever wondered when to shop smart, this is your moment. I’m sharing my insider guide to finding the real luxury deals worth clicking for—and how to shop them beautifully.
✨ The Calm Before the Storm
The savvy shoppers start early. While most people wait for the Friday, seasoned fashion lovers quietly build their wish lists in mid-November—because by the time the official markdowns land, the best pieces are already gone.
This is your reminder to start browsing now. Bookmark your favourites. Add to your wish list. Because when those “extra 20% off” codes drop, you’ll be ready to check out in seconds.
💎 The Truth About “Luxury Discounts”
In true designer retail, the biggest numbers aren’t always the best deals. A 70% markdown might sound tempting—but it often means the piece has been sitting in the archive for a while or only one size remains. The real smart move? Invest in pieces that blend craftsmanship and timelessness.
⚡ Cyber Week: The Second Chance
Once Black Friday ends, don’t close your tabs just yet. Many brands quietly drop new markdowns or restock bestsellers for Cyber Monday (December 1st)—sometimes with better discounts than the weekend itself. Keep an eye on B2S stories and updates for those last-minute finds.
🎁 The BORN2SHOP Black Friday Edit
Whether you’re shopping for yourself or hunting for the ultimate gift, these categories never disappoint:
👜 Hero Handbags – From classic crossbodies to mini-icons.
👢 Winter Boots Worth the Splurge – Think sleek leather and shearling details.🧥 Investment Outerwear – Trench coats, wool wraps, and puffers that turn sidewalks into runways.
💎 Small Luxuries – Scarves, gloves, and jewellery that wrap up beautifully under the tree.
👜 The Early Access Hotlist
Here’s where I’ll be shopping—and watching—for the most BORN2SHOP-worthy deals this Black Friday and Cyber Week:
Aspinal of London – Expect up to 60% off last year’s favourites, including Mayfair and Lottie bags, plus limited-edition gift sets.
Base Blu – Designer handbags, footwear, and ready-to-wear up to 50% off from brands like Saint Laurent, Gucci, and The Attico.
Eleonora Bonucci – Known for its flash deals and limited-time luxury markdowns; one to watch daily during Cyber Week.
Italist – Direct-from-Italy luxury, often up to 70% off retail prices. If you love designer fashion with an insider edge, this is the one to stalk.
MCM Worldwide – Expect up to 40% off stylish backpacks, crossbodies, and accessories that blend statement style with everyday function.
The Double F – A go-to for exclusive Italian edits from Prada, Bottega Veneta, and Loewe—often with private pre-sale access.
Catherine Zoraida – Handcrafted jewellery made in Britain. Think gold-plated leaf motifs, hoops, and bangles that make perfect luxe gifts.
You’ll find the B2S curated selections on The Collection page, with direct links to shop through our trusted affiliate partners.
My Personal Rule:
"If I wanted it at full price,
I’ll love it even more on sale."
B2S's Final Thought
Shop Smart. Shop Luxe.
Black Friday should never feel rushed. The best luxury buys aren’t impulse clicks—they’re investments in how you look, live, and love what you wear. So, skip the frenzy. Browse beautifully. Choose consciously. And this year, shop like you mean it—with BORN2SHOP.
You can visit our BORN2SHOP LinkTree Shop for some of our other curated collections from our latest Instagram features. If there is a particular item you'd like some information on, you can send us a message and we'll send you the link.
*Affiliate Partner links 🔗 in our B2S Instagram stories, Partner highlights and in our Linktree Shop are included for your convenience. BORN2SHOP may earn a small commission on purchases made through these links, at no extra cost to you.
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