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THE COLLECTION is a curated destination by BORN2SHOP. Explore seasonal designer fashion, hand-picked pieces from our affiliate partners, and highlights featured across our videos. A seamless way to discover and shop the world of luxury fashion through our lens.
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What's new in our Linktree Shop? Explore the exact pieces featured in our videos, curated for you to explore with ease.
ELEONORA BONUCCI | BLACK WEEK SALE is now live — with up to 40% off select luxury pieces. Look for the ⭐ star in the product details — that’s where the sale magic is happening.
ZORAIDA | Catherine Zoraida’s glow-up is even more irresistible this week. Sumptuous gold, sculptural lines, and beautifully crafted pieces that elevate every outfit. Smart luxury starts with timeless jewellery — and Golden Week is the perfect moment to find it. STRIKING. SCULPTURAL. STUNNING.
ASPINAL OF LONDON | Black Friday has officially begun, bringing festive savings of up to 50% across their full collection, for women and men. Interested in complimentary personalisation? Act fast — it ends tonight at midnight. The main sale continues until December 2nd, 2025
THE DOUBLE F | Explore BORN2SHOP’s curated Top 5 Picks from The Double F in our Linktree Shop. Want more? Browse their complete offering on The Double F website.
True deals? They’re the quiet ones — limited stock, older colourways, or pieces from last season that are still timeless. The hype? That’s when the quality drops or the craftsmanship isn’t there. If you wouldn’t love it at full price, you won’t love it because it’s on sale. Skip the noise this year. Choose pieces that last — because real style isn’t about chasing hype, it’s about knowing value when you see it. The best discounts aren’t always the loudest.
THE COLLECTION | These aren’t trends or impulse finds. These are the pieces that stayed on my mind — week after week — and that’s always the sign that I really love them. A lot of what’s on my wishlist has been there for a while, so I’m secretly hoping a few of them land in the Black Friday sale so I can finally add them to my wardrobe. Smart shopping isn’t about buying more — it’s about knowing exactly what deserves a place in your closet. You can use our affiliate partner links on this page.
BASE BLU | Base Blu is serving pure quiet-luxury-confidence — pieces that go from effortless daytime to polished evenings without trying too hard. Clean silhouettes. Quiet neutrals. A whisper of metallic to elevate the everyday. Quiet luxury doesn’t whisper — it speaks with confidence. That’s the new dress code!
ASPINAL OF LONDON | A little Aspinal magic . . . Elegant gifts that last long after Black Friday. There’s plenty of great gift ideas for the special women and men in your life.
ZORAIDA | Green & Gold never go out of style. Handcrafted luxury from @catherinezoraida — where nature meets gold artistry.
THE GRAND FINALE | Aspinal of London proudly partners with Downton Abbey: The Grand Finale – a tribute to British heritage, refined storytelling, and the enduring charm of a bygone era.
THE DOUBLE F | Balenciaga Rodeo Bag – The rich, supple leather, the soft slouchy front, that stunning croc-embossed finish, and the colour palette? Perfection!
THE DOUBLE F | From sleek black to creamy winter whites, these timeless tones are the ultimate wardrobe investment. Black. White. Beige. Navy. Brown.
Disclosure: Products featured are for illustrative and editorial purposes only. BORN2SHOP does not guarantee that any specific item, size, colour, or style shown will be included in any Black Friday or Cyber Week promotions. All sale participation and pricing are determined solely by the retailer.
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BORN2SHOP is the Fashion Reformer Informer — redefining how luxury is curated, shared, and shopped. We exist to celebrate designer fashion in its best light, blending creativity with commerce, storytelling with shopping. With every edit, every partner, every collection, we inform, inspire, and empower women to look good, feel confident, and love what they wear.
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