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Redefining Wardrobe Choices: Embracing QUALITY OVER QUANTITY

Updated: May 11

It's a sentiment that resonates with many discerning fashion enthusiasts.

The decision to step away from high street fashion in pursuit of clothing that embodies quality, longevity, and a superior fit has always been a part of my life and more so as I've increased in age. Body changes, taste changes and income increases, have all played their part in how I dress today.

The simple facts: high street, "fast fashion" doesn't fit me properly, the fabrics are cheap, they don't wash well and often shrink. The fabric falls apart quickly, the knits and cotton pill/bobble, and too many people own the same items, something I don't want for myself. I don't want to look like everyone else or see my outfit walking down the street, especially when I'm wearing it.

High street, fast fashion is cheaper, but in the long run, is it economical? Especially if we’re constantly buying new stuff every season, year after year.

Let's explore in more depth why some individuals make the choice to bid farewell to high street, fast fashion and the compelling reasons behind this shift in shopping habits.

The Fit Factor

High street, fast fashion often struggles to deliver the perfect fit. Mass-produced clothing can't cater to the diverse range of body shapes and sizes that real people have. Ill-fitting garments can be uncomfortable, unflattering, and, at times, erode confidence.

Quality Matters

The allure of high street prices can be tempting, but they often come at the cost of quality. Cheap fabrics and shortcuts in production can result in clothes that look and feel less than stellar. Inferior materials can lead to discomfort and a lackluster appearance overtime of owning the garment. And then we simply dispose of it without a care.

Durability Issues

One of the common gripes about high street, fast fashion is its tendency to deteriorate quickly. Many garments lose their shape, colour, get holes in, seams come undone and overall appeal after just a few washes. This not only wastes money, but also contributes to environmental concerns related to fast fashion ending up in our landfill.

The True Cost of Cheaper

Low-priced fast fashion often conceals the true cost of production, including ethical concerns surrounding labour conditions and environmental impact. Choosing to invest in designer fashion or sustainable brands can align with more responsible consumption, which can also lead to less waste overall. Something we need to take responsibility for in teaching our children and grandchildren tool.

The Desire for Timeless Pieces

High street, fast fashion often prioritizes trends, leading to a revolving door of fast-changing styles. Some individuals crave timeless pieces that transcend seasons and trends, providing lasting value for their wardrobe. Not only today, but well into the future.

The Pursuit of Uniqueness

High street, fast fashion's mass production can result in cookie-cutter wardrobes. Many fashion enthusiasts prefer the exclusivity and individuality that come with designer or boutique pieces. My point exactly. I don't want to see another version of me walking the streets of London, or anywhere for that matter.

Environmental Consciousness

The disposable nature of fast fashion and its impact on the environment have led many to seek out more sustainable alternatives. Designer fashion, often characterized by higher quality and longevity, aligns with this eco-conscious mindset. Pre-Loved, Pre-Owned and Vintage clothing, whether designer or not, fits into this category too. That's why many retailers are joining the trend to sell Pre-Loved and Vintage clothing and accessories. Check them out and join the reuse fashion phenomenon.

It's not a trend, it's here to stay, it's a lifestyle!

The Long-Term Investment

For some, the decision to move away from high street, fast fashion is a financial one. While designer pieces may come with a higher initial price, their durability and potential for appreciation can make them a wise investment in the long run. Owning less and keeping it longer.

In summary, the choice to distance oneself from high street, fast fashion reflects a desire for clothing that fits well, endures the test of time, and aligns with individual values and priorities. It's a shift toward a more mindful and sustainable approach to fashion consumption, where quality, ethics, and personal style take precedence over fleeting trends and disposable clothing. While high street, fast fashion serves a purpose for many, those who have made the transition to designer fashion, whether new or pre-loved, often find that their clothing choices better reflect their sense of self and their commitment to quality and longevity.


If it came down to strictly affordability, I'd prefer to have less clothes and mainly designer, mixed with some awesome pre-loved and vintage pieces, like all my vintage single-stitch t-shirts.

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